MEDHA
What I Do

I build the systems that help brands grow.

Degree
B.S. Computer Engineering · August 2027
School
University of Central Florida · Orlando, FL

I have helped brands across , , , , and through data, development, and growth marketing. Most of them started with nothing: no site, no funnel, no real way to be found. Along the way, I got drawn further underneath the work, into building the systems that make it possible in the first place. That has meant creating that carry the repeatable parts of a marketing cycle, tools that turn one command into a week of content, searchable footage archives, and systems that track across client sites every night. I like the seam between the creative side of marketing and the system-building side of tech, because that is where a brand actually grows.

What I Work Across

Background
Medha Subramaniyan
Interests
  • Sports
  • Live events
  • Music
  • Nightlife
  • Culture
  • Consumer behavior
  • Technology x Art
  • Visual storytelling

Data-driven. Culture-focused.

Data is the foundation of how I think, but people are what I am trying to understand. That means sports, music, live events and entertainment: reading how people experience culture, and turning what moves an audience into strategy, tools and experiences people can actually see and use.

That runs on design systems and full-stack development, which lets me move between analysis, strategy and execution. Outside analytics I explore : generative visuals, maps, spatial data and interactive work.

Toolkit
  • Python
  • PostgreSQL
  • Tableau
  • Excel
  • GA4
  • Search Console
  • HTML
  • CSS
  • JavaScript
  • TouchDesigner
Recent Work16